Many podcasters don’t view podcast show notes as essential for broadcasting new episodes. But writing show notes is an integral part of the podcast process. Not only are they helping grow the show, but your current listeners can get more out of each episode.
Podcast show notes are a page or post on your website describing what happened during a podcast episode. Show notes often list any additional resources mentioned on the show and provide guest bios and relevant content.
Podcast show notes help reinforce an episode’s message by complementing the audio content with imagery and articles, creating an in-depth look at a topic that can be consumed audibly and visually. Their main benefits include:
- Central location for listeners to access materials referenced during an episode
- Persuade casual listeners to tune in to new and old episodes
- Attract and educate new listeners about the podcast