Content repurposing means recycling your existing content. This allows you to share it on more platforms (blog posts, short videos, graphics, pins, etc.).
You can write your own blog and turn them into podcast episodes, or use other people’s blogs.
Or you can use existing YouTube videos, online courses, or any other sort of video content, and turn those into podcast episodes.
Repurposing your content is all about reaching appropriate people; those who will engage with the expertise you offer, the product you sell, or the amusement you provide. The main goal of repurposing your content is to reach new listeners.
Repurposing is not equivalent to just copying and pasting, it is a strategic reworking of something that already exists, but because it already exists you will have already done most of the hard work!