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Podcast ads VS TV ads

Podcast advertising is the new popular kid on the block. Podcasts have higher user retention and engagement rates. Podcast ads are just as effective as their television counterparts at creating call to action.

”Consumers are more receptive to podcast advertising than TV advertisements, says a new study from media intelligence company Magna and Spotify. Of interest, 75% of respondents said they frequently re-listen to podcast episodes.”

Source: https://podnews.net/update/podcast-ads-vs-tv-ads

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