How to measure podcast ROI

Measuring the ROI of your podcast depends on what your end goal is. Businesses and brands start podcasts for diverse reasons. And those contrasts affect how they should think about ROI. Here are two main approaches…

  1. Financial ROI
  • ROI from Direct Sales
  • ROI from Ad Revenue

2. Podcast Success:

  • Episode download numbers
  • Email subscribers
  • Sponsorships and Ad revenue
  • Website traffic and conversions
  • Audience feedback through reviews
  • Networking and referrals

There are many ways to define if your podcast is worth producing. ROI is much more than download statistics or ad revenue.

ROI /Return on investment/

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